Tuesday, January 22, 2013

Ready, Set, GO!

As we gear up for another exciting Event Solutions Idea Factory, I’ve decided to make a list of the do-not-miss activities we’re going to offer this year.

It’s tough to make a list like this—having to decide among so many offerings is almost a hand-wringing experience. But here’s my plan, so if you’re at one of the same events or education sessions as I, be sure to introduce yourself and let me know what you think.

The Spotlight Awards. Last year, we had awe-inspiring 3D projection mapping. This year will be a totally different story. Eddie Diaz of Encore Events is planning a well…very sexy celebration, from the hints he’s been dropping. Tapas Rouge is the theme…meaning red carpet in French. So be sure to bring your little black dress or jacket for this evening of celebration and entertainment.

The Tradeshow Floor. A few years ago, Advisory Board member Arlene Sheff found me limping up and down the aisles, and scolded me roundly for not wearing proper shoes. So, Arlene, it’s tennis shoes this year!

The Education. Here’s where it gets really tough to choose. I’ve worked with a lot of the presenters over the years on magazine ideas and content, so of course I want to hear what they have to say. But we have some really exciting new speakers this year. I can’t miss Bisli Vasquez’s session on creating centerpieces—her work is totally awesome. David Merrell is a returning favorite. He’s fun and down-to-earth and always has fresh ideas. I can’t miss Andrea Michaels, either. Her session (with Dion Yarwood) on going global with your business is bound to be full of fascinating anecdotes from around the world.

So what’s an editor to do? Put on the running shoes and try to cover as much as possible. If you see me trotting around, put on your own running shoes and join me!