Today I attended our local ISES meeting, held at the Minneapolis Hilton. A good-sized crowd turned out to see Ken Kristoffersen of POP, formerly known as Experiential Events, with three locations in Canada. Ken was just off a flight from India so was experiencing some jet lag, but he managed to keep the ISES folks engaged with stories and photos.
His main point was that we need to get away from the “pretty party” mentality and see events as strategic communication tools for conveying messages. He’s not so interested in décor (decorations) as much as design—the thought processes that goes into crafting your client’s message. And, he says that the force now driving industry innovation is evolving from experiential to “stimulating your guests to think.”
Intriguing idea. Anyone else have some thoughts on this?