Wednesday, October 26, 2011

RFID Taking Off

One of the new technologies we’re keeping an eye on is RFID (radio frequency identification).  It’s been popping up all over the place, from the early Vail ski resort applications to the Coca Cola event we wrote about in our April 2011 e:News.  Dimensional Communications took the idea even one step further with the Mercedes-Benz Performance Center at the PGA this past summer. More than 25,000 people were given VIP passes with RFID chips embedded in them. This allowed them to check-in at iPad kiosks at the event using their Facebook accounts as well as check-in for other interactive experiences, including a golf swing analysis lab and a driving game. 

RFID is in its infant stages, but we have a feeling we’re going to be seeing a lot more of this. What do you think?

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