Wednesday, February 1, 2012

And here's Reason #6

Did you happen to catch the AFR Design Challenge on the Tradeshow floor at last year's Idea Factory? It was hilarious watching Frank Clementi and David Merrell race around the show floor nabbing items from exhibitors to use in their designs. Well, this year's competition goes Diva, with Sasha Souza and Cheryl Fish facing off to create their designs in just 45 minutes.

Sasha Souza is a nationally recognized wedding designer, innovator, trendsetter and author of the highly successful Signature Sasha: Magnificent Weddings by Design. She’s well-known to the Event Solutions crowd, having won numerous awards and making celebrity appearances at recent Idea Factories.

Cheryl Fish, another well-known industry leader, is vice president at SITK Design Services. Her passion for artful and luxury lifestyle entertaining has won her many industry awards. “I imagine the Design Diva Design Challenge will be the hottest game in town,” she says.

No doubt! The Challenge will take place on Tuesday, February 28 from 1:30 pm to 2:30 pm. at the new AFR Event Furnishings design Center. Each diva will begin with pieces from AFR Event Furnishings along with some other surprise elements, and they will have 45 minutes to create a lounge and tabletop setting.
You’ll be able to cast your vote for your favorite, and the winner will be announced at David Tutera’s Closing Session.

You won’t want to miss the high-flying fun when these two get going. Hope to see you there!

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