Registration lines were packed, but moved smoothly once everyone got into the rhythm. The mood was excited, eager and intense...just what you'd expect from this high-powered group of pros.
In fact, that's exactly why we co-locate the Event Solutions and Catersource events. It's a matter of pure synergy.
Planners and caterers have so much in common. A love of detail, design and above all, a desire to deliver just what the client wants (or needs).
I'd like to see us cross the aisle a bit in the next few days. Planners, talk to caterers who are riding the elevator with you. What are they seeing in f&b trends? What are their clients asking for?
Caterers, see that green stripe on the name badge? That's a planner. They know how to see the big picture. Their clients ask them to recommend the perfect catering company to make their event spectacular.
Synergy case in point: David Merrell of AOO Events (an ES speaker and award-winning planner who brought in hundreds of people for a 4:30 pm session this afternoon) started his career as a caterer. And almost every planner (myself included) is a foodie.
There's so much to share, and so much to learn from each other.
PURE synergy.
See you tomorrow!
Ann Turner
Editor, Event Solutions Magazine
No comments:
Post a Comment